3 main points:

1. Difficult Website Navigation (unnecessarily busy websites)
2. Lack of Product Details
3. Limited Visual Info

59% of participants express a preference for clickable tags over traditional filters, citing that "filters are too much work."

42% of respondents find it challenging when websites lack detailed product information, particularly materials and sizing details.

36% of participants emphasize the importance of visual elements, such as videos of models wearing jewelry and 360-degree views.

27% of customers value clean and personalized website designs, with a dislike for cluttered layouts and serif fonts.

18% mention slow shipping and concerns about product quality as significant pain points.

14% feel frustrated when they can't physically interact with the jewelry before purchase.

12% are interested in innovative features like virtual try-on and centralized platforms featuring multiple jewelry brands.

10% express a desire for greater transparency in pricing to avoid hidden fees.

9% report size-related issues, especially with rings, as a challenge.

7% desire personalized experiences, including AI-powered search and product recommendations.

Insights:

1. Website Features:
   • Customers appreciate when the website suggests complementary items to complete a look.
   • They prefer clickable style tags over traditional filters for item categorization.
   • Tags like "Best Seller," "Popular Item," and "local trends" help in product discovery.
   • An "Get Inspired" tab featuring influencer and brand ambassador Instagram posts is valued.
   • Interactive features such as hover-over images and "quick look" overlays enhance the user experience.
   • Seamless transitions between different materials, finishes, and colors without leaving the product page are appreciated.
2. Product Page:
   • Customers like to see multiple images of the jewelry from different angles.
   • Images on both neutral backgrounds and on models are important for visualization.
   • Videos showcasing the product on a model help assess weight, fit, and movement.
   • Access to product dimensions and information on available materials is crucial.
   • Transitioning between different materials and finishes should be smooth and image-based.
3. Purchase Convenience:
   • The ability to purchase a single earring instead of a pair is appreciated.
   • Customers prefer seeing jewelry on models to gauge how it will look on them.
   • Free shipping and fast shipping within a week are highly valued.