"The Style Aficionado"

Details

• Age: 34
• Location: San Fransisco, CA
• Occupation: Marketing Manager
• Annual Income: $120K
• Online Shopping Frequency: 3-4 times a year
• Preferred Device: Laptop and sometimes smartphone

Use Case

• Sarah is a fashion-forward individual who frequently shops for jewelry online to enhance her style.
• Because of her busy schedule, efficiency is really important to Sarah. She appreciates websites that are straightforward and to the point
• She values quality, uniqueness, and aesthetics when choosing jewelry pieces.
• Sarah often looks for versatile jewelry that complements both her professional and casual outfits.
• Her online jewelry shopping is influenced by fashion influencers and social media.

Needs & Goals

Motivations

• Finding distinctive jewelry pieces that match her personal style.
• Exploring the latest jewelry trends and designs.
• Enhancing her overall fashion look with the right accessories.