"The Creative Artist"

Details

• Age: 34
• Location: Los Angeles, LA
• Occupation: Choreographer and social media micro-influencer (10k followers)
• Annual Income: $80K
• Online Shopping Frequency: 4-5 times a year
• Preferred Device: Laptop and sometimes smartphone

Use Case

• Kanaji is an Earth conscious creative person with a unique taste in fashion who loves to find jewelry items that are different.
• Kanaji loves statement jewelry which a lot of times means oversized or uncomfortable pieces
• They value uniqueness, rarity, and a handmade quality
• For Kanaji it’s important to be able to mix and match pieces of their jewelry or stack some to create new and innovative shapes
• Their online jewelry shopping usually starts with them describing a shape, form or style to a search engine and seeing what comes up on the internet. They also like to look at centralized websites that house multiple brands.

Needs & Goals

Motivations

• Finding unique jewelry pieces that they have not seen before.
• Being ahead of the trends, being a trend-setter.
• Finding jewelry that would complement their fantastical and extravagant outfits on stage or on red carpets