"The Pragmatic Shopper"

Details

• Age: 30
• Location: Brooklyn, NY
• Occupation: Administrator
• Annual Income: $50K
• Online Shopping Frequency: Once a year
• Preferred Device: Laptop

Use Case

• Bita is a practical shopper who values functionality and reliability in her online purchases, including jewelry.
• She prefers fun jewelry pieces that can be worn for various occasions.
• Bita sometimes shops for jewelry as gifts for family and friends.
• Her decision-making is influenced by product descriptions, customer reviews, and brand reputation.
• Pricing is always a concern for her, so she appreciates brands that have affordable options

Needs & Goals

Motivations

• Finding jewelry pieces that are versatile and durable.
• Making well-informed purchasing decisions through detailed product information.
• Ensuring reliable and timely delivery of gifts for special occasions.